The sheer number of social media channels and real estate marketing strategies available can be intimidating. Here are seven and a half useful pointers to get you started right away.
Tip #1: The Fundamentals of Social Media for Real Estate
If you’re already familiar with social media, scroll forward to the advanced advice below.
Real estate on Facebook
Create a Facebook business page to get started. This is more professional than condos for sale tulum mexico, and it gives you access to business-related tools like page statistics and the opportunity to promote postings to your audience. On Facebook, posts with images and video perform best, so make sure to include eye-catching visuals in every post you make.
Because the Facebook algorithm likes posts with high levels of engagement, ask questions to elicit responses or provide content that your followers would love, such as an upcoming local event, so they will like and share it. Holding a contest to raise awareness of your real estate page is a wonderful approach to growing your follower count if you’re just getting started and don’t currently have a significant social media following.
Instagram for the real estate industry
Instagram is swiftly rising in popularity as one of the most popular social networking platforms. Every post will need to be visually appealing because this is a visual platform. Include your contact information and additional data in the caption that goes with the photo. A single Instagram post can contain a sequence of images, making it an ideal platform for displaying photos of a new real estate listing.
For real estate, use LinkedIn.
Make changes to your personal profile, and if you operate a business, build a page for it as well. LinkedIn is a fantastic place to network with other real estate agents, connect with brokerages, and connect with current clients.
Tip #2 for real estate on social media: Start a two-way dialogue.
A whopping 94 percent of millennial homebuyers start their search on the internet. This opens up fantastic potential for real estate salespeople to interact with their target audiences—but only if they genuinely grasp their reasons.
Real estate agents may be tempted to promote their business and new property listings on social media incessantly. Isn’t that what those platforms are for, after all?
No, not at all. Constant, in-your-face promotion has little appeal for potential homebuyers. They may just open a magazine or switch on the television to see countless commercials. Treating them in this manner demonstrates a fundamental lack of comprehension of your target market.
The great majority of people looking to buy a house are looking for information. They have concerns. If they’re thinking of buying for the first time, they’re probably nervous as well.
Social media is being used by savvy real estate salespeople to take everyone through the process, generating stronger ties than the traditional sales pitch method. You open up two-way interactions instead of just releasing unending promotional content (a one-way broadcast). The audience becomes an active participant in the creation of the shared experience.
This can take a variety of forms. It may be something as simple as looking up Twitter hashtags and giving real estate advice to people in your region. It’s possible that it’ll have a Facebook Live Q&A session tomorrow. It might be as simple as asking a question in the description of your most recent listing photo on Instagram next week. Invite your audience to join in the conversation whenever possible.
Yes, there are still ways to publicize your real estate listings. A commitment to being unfailingly helpful, on the other hand, fosters trust and true relationships.
Tip #3 for real estate social media: Choose your social media channels carefully.
The world of social media is fast-paced, chaotic, and ever-changing. The sheer quantity of platforms makes it simple to become overwhelmed.
Real estate brokers who are new to social media may feel a sense of obligation to “be everywhere.” They are already pressed for time, so they drive themselves insane trying to keep up with a dozen separate accounts.
This strategy actually makes things worse for them. They can’t gain the traction they need to establish an audience on any platform because they’ve spread themselves so thin.
What other options do you have?
To begin, take a big breath. Recognize that there are a plethora of platforms to choose from—and that there is a lot to learn. Accept that focusing on just a handful will yield the best outcomes for your real estate firm right now. Start with tried-and-true social media platforms like Facebook, Twitter, and Instagram.
Which platforms are the most deserving of your attention? A lot depends on who you’re talking to. Consider where your target market spends their time online in addition to the platform’s general popularity. When trying to market senior condos, you wouldn’t want to use Snapchat because the demographics are too young. Consider connecting with successful professionals and industry organizations on LinkedIn if you’re selling commercial real estate.
Conduct preliminary research to see where your target audience is most interested. Accounts of other real estate agents and brokerages can be a good place to start. As time allows, narrow your emphasis to a few platforms using those insights as a guide… which gets us to the following step.
Tip #4 for real estate on social media: Post on a regular basis (and strategically)
In real life, a successful social media for real estate strategy is similar to a good relationship-building plan. You’ll need regular contact—and interactions that add value and encourage customers to return.
The idea is to get your audience to know you as a real estate agent without overwhelming them to the point where they tune you out.
Maintaining this delicate balance is difficult, but the good news is that you can always make adjustments as you go. If you get feedback from your networks (whether you’re adding or losing followers, how engaged they are, etc. ), you’ll know if you’re on the right track.
You can schedule postings in advance using social networking tools. This allows you to meet with clients, work open houses, and attend closings while automatically increasing your presence. It’s simple to post several times a day in this manner.
Posting regularly is one thing, but the nature of the content must also be considered. The majority of content is divided into three categories:
Time-sensitive/promotional. These posts promote newly listed properties, open houses, or your brand as a whole. Consider listing images, tweets encouraging potential customers to contact, and virtual tours using Facebook livestreams or 360-degree photos.
How-to or educational material that is “evergreen.” This content responds to inquiries, offers advice, or seeks out new ways to deliver value. It will be just as useful in a year as it is now. Decorating ideas, a checklist to evaluate how much a buyer can spend, or fascinating DIY renovation project ideas are all possibilities.
Having a good time. Although this content isn’t directly relevant to real estate, it is a terrific method for you to express yourself. It could be a review of a new restaurant in town, a traffic warning on the way home, or even those popular kitten pictures. Social networking is merely a means of attracting new customers. The deal will be sealed by your personality and expertise—real-world relationship abilities.
Understand the purpose of each piece you publish, and mix things up to keep your readers interested and returning.
Finally, keep in mind that you don’t have to develop all of this content yourself. You may boost your own efforts by sharing, retweeting, or referring to other fantastic real estate information. Whether it’s posting a quotation from a testimonial or a photo of them toasting a new house, your clients are a terrific source of content.
Tip #5 for real estate social media: Include storytelling.
Every good real estate agent understands how to tell a good story. Incorporate the storytelling element into your social media material.
Here are several examples:
Let’s talk about the area. Don’t only talk about the home’s pricing and features when you’re putting up a new real estate listing. Include details about the community to create a captivating story. Assist the potential buyer in visualizing what it would be like to live in the home.
Client testimonials should be included. Inquire whether satisfied customers would be ready to record a video testimonial. Testimonials provide captivating stories that help your audience trust you.
Share your accomplishments. Share your real estate company’s milestones on LinkedIn. This might be anything from ten years in company to a new website or revised logo.
Incorporate storytelling into your social media marketing to increase engagement and establish trust with your audience.
Use amazing, on-brand images on social media for real estate tip #6.
The way realtors and agencies engage with potential buyers and clients has changed dramatically because to social media. People may now find examples of their dream homes more easily than ever before because to the visual aspect of house hunting.
This should, in theory, make real estate marketing faster and easier… but that isn’t always the case. It might be tough and time-consuming to develop content specifically for each social media site if you’re unskilled with Photoshop or other desktop publishing applications.
Instagram is a purely visual medium, making it ideal for real estate promotion. Although photos are helpful, they can leave purchasers perplexed as to what to do next—”Is this house for sale or simply for show?” they might ponder. You can show off numerous views of the property and direct people to the next step by utilizing this square picture collage to contact you for a walkthrough or an offer.
Pinterest, when it comes to visual media, is a refuge for beautiful house ideas, which makes real estate a natural fit. Pinterest users create boards to organize their pins, which come from a variety of sources. Unless your photographs are properly branded, it’s simple for your name or website to get lost in the shuffle. That’s what sets this Pinterest template apart from the competition. The majority of the area is dedicated to eye candy, but all of the relevant property information is also available.
No platform is better than Twitter for getting a new listing out quickly. You may not only keep current fans informed, but you can also reach out to new audiences using paid promotion to get the most mileage out of your efforts. Because Twitter is such a fast-paced environment, it’s critical to create postings that are simple to comprehend. This template is horizontally oriented; it’s small and works well on both desktop and mobile devices.
#7 social media real estate tip: Keep in mind your previous clientele.
Realtors can use social media to create relationships and find new clients. But that’s only one aspect of its allure. It can also aid in the maintenance of existing relationships.
When the closing documents are signed, what happens next? Clients experience an adrenaline high, but after a few months, normalcy returns. One year after closing, 70% of homeowners are unable to recall the name of their real estate agent.
It’s a shame to lose those relationships after putting so much effort into creating them. It’s much easier to keep them up to date with a little social media love. You’ll be the first person that comes to mind when clients are ready to move again or recommend a realtor to family or friends.
What is the best way to do this on social media?
Publish a consistent supply of the evergreen content we discussed previously. Make a list of everything you wish you’d known before buying a house. Is it a piece of design inspiration? Are there any checklists to help you get organized? Is there anything you can do to prepare for the winter or save money on your electricity bills?
You can also expand your content beyond real estate. Your customer is now living, working, and integrating into the community after relocating. That new restaurant down the street might pique their curiosity. Alternatively, the top summer camps to send their children to. You can establish yourself as their go-to person for all things local.
Tip #71/2 for real estate on social media: Measure and learn.
You’re sending out emails to clients, attending open houses, and placing yard signs. (Not to mention attempting to maintain your personal life.)
You don’t have an infinite amount of time to invest in social networking that isn’t paying off. How do your tweets stack up against your Pinterest posts? Should you post on Facebook or concentrate your efforts on Instagram?
These are the kinds of inquiries that might drive you crazy. Instincts may give you a hint, but measurements will tell you for sure.
Fortunately, gathering statistics on social media performance has never been easier. It’s simple to check which posts are getting the most likes, retweets, and comments. Why not design individual landing pages for each platform if you want to know what’s actually moving the needle in terms of sales?
A landing page is essentially a page that guides people to when they want to contact you, see a new listing, and so on. You can track where leads come from by customizing them for each social media network. You can also learn a lot more about each user’s experiences with your company and how they came to be a customer.
Keep track of which platforms, campaigns, and subjects are the most successful. It will progressively become more effective if you continue to track your analytics and alter your strategy. This process of optimization never ends, but the payoff grows over time.